Officially? I’m a User Experience and Website Copy Expert

But what I really do is help smart, skilled service providers finally get a website that sounds like them, sells for them, and scales their business.

Here's how I do it

“Every time I read over my new website copy I think – ‘wow, there's nothing I'd change!’ I love it all. I was beyond impressed at what Susan was able to deliver in just one day. Everyone should hire this absolute master of her craft – she'll totally nail it.”

Maura Kelpy, Maura K Creative

Helping brands get rich with copy since 2010

Before I ran my own business, I spent years writing for household-name brands, working inside UX and marketing teams to figure out exactly what makes people click, buy, and come back for more.

I helped million and billion-dollar companies get rich with the right words.

When I got into the online business world, I kept seeing the same thing: I’d meet these amazing service providers with so much to offer, but their websites didn’t show it.

They were unclear, full of jargon and clichés, all Frankensteined together from random templates or competitor websites.

And it felt like such a waste because I knew if people could see what I was seeing in conversation, these businesses would take off.

There was no clear path guiding someone to work with them.

That meant these talented business folks (just like you) were missing out on thousands in revenue every month—

Not because they weren’t bloody good at what they did, but because their websites didn’t show it.

The worst part?

The solution was obvious

I took everything I knew about brand messaging, UX, buyer psychology, conversion copy, SEO…

And turned it into a quick done-in-a-day process to help service-providers communicate what they do, who it’s for, why it matters…

And turn more visitors into paying clients.

Because when your website tells the right story, in the right way, the right people say yes.

My copywriting system is proven & it works

"Having this clarity that I had on the inside so brilliantly translated into my web copy is a game changer."

- Perle Catchpoole
"Your support is priceless. You can't afford not to invest in you."

- Tracey Baxter
"My website has been a mess for so long and I just didn't know how to fix it. Now it's cohesive and clear."

- Jennifer Hacker

Feeling like your website doesn’t match the vision you have for your business?

Let’s fix that.

See how it works

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Psssst… Looking for a high-energy pro speaker for your event, summit or podcast?

I bring the fire. 🔥

Tell me more

A little more about me

We don’t have to be soulmates, but liking your copywriter helps. So let’s do a vibe check!

Usually enjoyed after I’ve been swimming or dropped off my twin girls at school. It’s the ritual as much as the caffeine that keeps me laser-focused—and able to write three pages of money-making website copy in a day.
Which might be why I now live by the beach, swim year-round, and love running a business that lets me take holidays when I want… not when a boss says I can.
Because returning to a capped-salary 9–5 while raising two toddlers felt like a wild idea. I didn’t want a side hustle, I built a solid, well-paid business that gives me freedom and actually feels good to run. And I want the same for you!
Because I live in Australia, work outside as much as I can, and they double as self-care. (Also: there’s something fun about wearing $400 sunnies with an outfit I thrifted for $12.)
Which might explain why I created a done-in-a-day service that gets you website copy fast. I’m obsessed with efficiency—and always hunting for the quickest way to get things done without sacrificing quality. (UX copywriter brain in full effect.)
See above re: efficiency. I use AI for speed and creative momentum—but I’m a genius at making sure the final copy sounds fully human and 100% you.
… And charge accordingly. There are so many people less qualified than you, charging more. I practically guarantee it. Your work is worth the big bucks, and your website should prove that.
Or daydreaming about who I’d most want to enter The Amazing Race with. (If you’re calm under pressure and can also do all the gross food challenges, please throw your hat in the ring!)
I bring a mix of laser focus and “let’s make this actually enjoyable” energy to any project I work on. One of my core values is “don’t be an dickhead” and it surprises me how hard this is to find!