Website copywriting services for more revenue, clarity, and freedom

Fill your calendar with high-paying clients, without hustling 24/7

Amy Parkinson, Curation & Co.

“Somehow, Susan took some quick conversations, my incoherent questionnaire responses and some very piecemeal concepts and, in an extremely short time, presented my business back to me in engaging and easy-to-understand copy.”

Ian and Celia Raymax, Raymax Lasers

“The hours spent have paid for themselves in purchases and customer feedback.”

Imagine reading your website and…

It finally feels true to the incredible value you offer. You want to hire YOURSELF.

Relief floods your body; this is what you’ve been waiting for.

And it’s just the start…

Because when the right people land on it, they instantly get what you do. They see your value and THEY WANT IN!

Your inbox? Full of leads ending in, “You’re the only person I want to work with on this, so I really hope you’re available.”

Which is kinda life-changing

Because it means less time dancing for reels, awkward loitering at networking events, or jumping on sales calls that go nowhere.


And more time working with clients you actually like, who pay well, and value everything you bring to the table.

Sounds good, doesn’t it?

But right now? Not your reality.

You know you’re great at what you do (your clients say it all the time)… but turning that into crisp, “take-my-money” sentences feels impossible.

Your website simply isn’t showing what you have to offer.

And because that’s where you send people from your social media, ads or emails, it’s become a real bottleneck in your business.

That’s where a VIP Day with me comes in.

In one day, I’ll map a solid structure and write compelling, undeniably YOU-sounding copy for your website. (I’m a bit freaky fast like that)

My secret? Before I write a word, we’ll work together to untangle your ideas, dig into your audience’s mindset, and get clear on your message.

We’ll align on your offers, your voice, and your strategy.

    • Clear understanding of which pages to focus on to get the most out of your investment

    • 2-3 web pages of clear, persuasive copy you can use across your site (and repurpose for socials, webinars, emails and more)

    • Positioning that makes your offer make sense in seconds

    • All copy mocked up in a wireframe (a simple layout of what copy goes where on a website — this makes it super simple to create in Squarespace or outsource to a designer)

    • Confidence in how you show up online

Julie Cabezas, Copy Crimes

“Susan is very easy to work with. Because of her skill level, you don't need to handhold or provide too much insight. I simply provided some relevant background information and a ten-minute voice note and she would whip up something very on-brand.

She has a combination of an eye for brand positioning, a strong skill level in voice, and the conversion skills to write great personal brand copy.”

Here’s how it works

  • Once you book, I’ll create your bespoke Client Journal.
    There’s nothing I hate more than filling in forms that never get looked at, that’s why I customise every journal to the client and project. It’s designed to help you get all your ideas, offers, and thoughts out of your head, without overthinking.

    Set aside a couple of hours, make a cup of tea and pour your soul on the page. Messy is welcome. I’ll make sense of it.

  • I go through everything you’ve shared, identify any gaps, and use my 15+ years of experience in UX and conversion copywriting to plan the strongest structure and messaging for your site.

    You get the benefit of strategy used by million- and billion-dollar brands—tailored to your business.

  • This is where we plug into each other’s brains. I’ll walk you through the plan so you know exactly what to expect by the end of the day.

    You’ll be able to ask questions, get clarity, and feel completely aligned before I start writing.

  • On your VIP Day, I’m in deep work mode, crafting your website copy. You don’t need to be available (unless I need to clarify a small thing).

    You go about your day—I’ll handle the words.

  • You’ll get everything neatly delivered and have 7 days to ask questions or request changes.

    (I’ll run everything by you in the strategy call so there won’t be any surprises!)

Investment: $3750 USD
Includes: Bespoke client journal, strategy call, full VIP Day of writing, 7 days of revisions and support.

Kitty Edwards

“I was stepping into a new business adventure and going in circles, stuck in uncertainty, trying to figure out what my clients truly wanted and needed. The lack of clarity was draining my energy and slowing my progress.

Working with Susan in her VIP Day was a wonderful, creative, collaborative experience. From our first conversation, she was open, authentic, and wickedly smart. Filling out the client journal was a breakthrough, helping me uncover what matters most, both to me and to the people I serve.

Susan offered thoughtful examples and explained everything with care. She is generous with her time, giving me space to ask questions, make edits, and truly take ownership of the process. She took all my rambling thoughts and transformed them into a website that is coherent, creative, and deeply appealing.”

You deserve this...

You deserve this...

Ready for your website to match the level you’re actually playing at? 

Apply to work with me now. Because life’s too short to stay the internet’s best-kept secret.

The application process helps make sure that this is a great fit for both of us before we jump on the call. If I don’t think I’m the right person to help you - I’ll tell you!

Nervous about the investment?

  • What you’re feeling right now? Totally normal.

    Dropping this kind of cash on “words” can feel like a leap, especially if you’ve been DIY-ing with Canva templates and crossed fingers.

    But you’re not just hiring a writer for a day.

    You’re investing in a strategic asset for your business that positions you as the damn authority you are, attracts better-fit clients, and helps you command premium rates like mine.

    You’re getting 15 years of UX, conversion know-how, and big-brand experience, laser-focused on your business.

    I know hitting the “book now” button can be scary. 

    But those belly flutters and thoughts of, “Can I actually do this?” show up every time you’re about to do something big and brave and wildly worth it.

    You’re on the cusp of something bigger.

    This is your fast track… not just to sharper messaging, but to showing up like the expert and in-demand service provider that can command a rate that’s 10x the industry average.

What does it feel like on the other side?

  • "The words Susan wrote make selling easy. When clients get in touch they already know how I can help them and what service is best suited for their business. Plus, I’m getting found more easily on Google too. I was amazed at how she would dig deeper into my craft and how I help others. I would give a simple answer that to me would only form a one line description, but Susan extracted so much more about each service that I offer. Magic!"

    – Chelsea Manca, Scissors, Paper, Bloch

  • “Having this clarity that I had on the inside so brilliantly translated into my web copy is a game changer. The moment I read it I almost felt overwhelmed - is this really my business? At the same time, knowing deep down that this copy. This website. And this direction is every bit me. There is no way I could have got there myself. So the relief that I have such a strong website to back me helps me to move confidently into growing my business."

    - Perle Catchpoole, NeedWorkshops

  • "Your contribution has been immense and is key to our success. You took whatever was thrown at you (and there's been a lot of random stuff) and just ran with it. To work with someone who is so professional, amazingly fast and always willing to share and support us has just been awesome. It's been an absolute pleasure to work with you."

    - Ann Goulding, APRA AMCOS

Portfolio Snapshot

Websites I've written

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Websites I've written •

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👉 You’re done with vague messaging, low-quality leads, and being treated like an option instead of the obvious choice.

👉 You’ve got real results under your belt and a reputation that deserves better than vague, vanilla copy that doesn’t bring in leads.

👉 You’re not here to play. You follow through, meet deadlines, and show up ready to go.

Who this is perfect for:

👉 You’re excited (and a little relieved) to finally have someone untangle your ideas for your business, not just “pretty words,” but a partner who gets the big picture and where you’re heading.

👉 You know your website won’t magically bring leads without a plan to get people there, but you’re ready to make sure once they land, they stay.

This is not for you if you:

  • Are still figuring out the details of what you offer (book a power hour if you want to hash things out)

  • Can’t stick to deadlines (the client journal takes about 2 hours to fill out and needs to be complete in time for our strategy call)

  • Think good copy alone will carry your business (it plays a crucial role in your strategy, but it’s not the whole strategy)

Want eyes on your copy or business to spot what’s missing in seconds?

A Power Hour is calling.

Perfect if you’re stuck agonising over a copy decision, marketing move, or business question.


We can review your copy or digital products, map out your next steps, or unpack how I built my successful business without a rich spouse, trust fund or financial fairy godmother….

One hour. $690. Full clarity.

*You’ll get a recording of the call along with a full transcript, key points and action items.

**No need to apply for the power hour - you can book directly.

One hour could change your entire business…

  • "I walked away with the confidence that I could offer a new service I'd been thinking about knowing my value and worth. Then, I landed a retainer contract with my ideal client who I am super excited to work with. In the same afternoon, I had an enquiry about my website services for someone else. Without the confidence from that call, I wouldn't have been able to have the conversations I did."

    - Cass Dowding, UX Copywriter

  • "From suggesting changes to my copy for an upsell that saw a huge 50% conversion rate to giving me the confidence to quickly create products and pages that I’ve been meaning to do for months, an hour with Susan is priceless. Whatever the cost – pay it – you’ll never regret it. She'll revolutionise your business."

    – Lindy Alexander, The Freelancer’s Year

  • “You saved me hours of mulling over the right words, right tone, right message for my About page and nailed it on the first go. The words felt authentic and representative of my brand and the image I was trying to convey - I just simply didn't have the confidence (or the skills, frankly), to do so myself. Susan is so super speedy and easy to chat to. She listens to what's at the core of the message, and has a great ability to distill rambling down into succinct non-jargony language. Working with her is bliss."

    - Katie Byrne, Right Hand Band

What’s the next step?

Pick a time in my calendar and answer 3 quick questions.

The 20-minute call is a matchmaking session for your project and my services.

In that time, we’ll get clear on the next steps and make sure it feels like the right fit for both of us.

The application process helps make sure that this is a great fit for both of us before we jump on the call. If I don’t think I’m the right person to help you - I’ll tell you!