Coaches, creatives, consultants—quick question:
Want some amazing copy for your website (currently not amazing)?
“Susan isn't just 'someone'. She's the one to go to for sparkling copy, for storytelling that sells”
Lindy Alexander
“When I receive a lead from our website, I thank Susan for the relatable copy that continually draws people in to engage with us.”
Ian Ward
“Susan is genius at tiny, 2-minute tweaks that get you more conversions. She’s crafty AF on the page!”
Laura Belgray
I’ve helped million- and billion-dollar brands get rich with website copy. I can help you too…
“Ugh, this is so not me”, you think every time you open your website.
It’s like a bad haircut you can’t grow out fast enough. It’s not how you talk.
It doesn’t show what you can do.
You’re so keen to tell everyone everything you’re capable of that there are too many words crammed in, tripping over each other, desperate to impress.
When someone lands on it, even if they’re the perfect fit, they’re not saying, Yes! I need this".
They’re thinking, "Get me out of here now!"
That old website isn’t just cringey, it’s sabotaging your business.
It’s why, despite all your expertise, you’re still:
→ Saying yes to projects that drain you, the kind that make you sigh before you even start.
→ Staring at your calendar packed edge to edge, wondering how you’re this busy and still feeling like your business isn’t growing.
→ Second-guessing your packages, putting off raising your prices, and hesitating to pitch speaking gigs, interviews, and summits because somewhere in your head, a voice says, “Not yet. Not you.”
You're the real deal, time to show up like it…
You’re not some newbie fumbling in the dark. You know your stuff.
You’ve got the kind of skills that turn clients into raving fans, the kind that should have you kicking back on a Tuesday afternoon, glass of wine in hand, knowing your business funds the life you actually want.
But your website? It’s currently showing up to a high-stakes meeting in a wrinkled T-shirt.
It’s underselling you.
Let’s change that and get your words dressed for the room you’re meant to be in.
If you’re putting off investing in a website that actually does you justice, it’s not because you can’t handle bigger clients, $50k projects, or the next level.
It’s because a small part of you is still tugging at your sleeve, whispering…
No more excuses
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You’ve been doing brilliant work behind the scenes, but a polished, public-facing site? That feels… terrifying.
Cue the whisper: Am I really that good? Do I deserve to show up like this?
Repeat after me: Hiding your value doesn’t serve your future clients. And it’s not doing your bank account any favours either.
A clear, confident website is not showing off. It’s showing up for the people who need your help.
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You’d rather let your work speak for itself. Marketing feels fake. Forced. Maybe even a little gross.
But here’s the thing: good copy doesn’t make you sound like an arrogant wanker. It makes you easy to understand.
The right people feel seen in your words, clear about what you offer, and then they feel confident reaching out.
I’m a ninja at sounding exactly like you. So unless you’re a wanker, you won’t sound like one.
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Writing about yourself is like trying to give yourself a haircut: you either do it badly… or avoid it altogether.
Sure, you could do it yourself, after all you can string a sentence together. Just like you’ve cut paper before and hair can’t be that different?
Ultimately, it’s a bad idea. You’re too close to your own work. It’s hard to zoom out, define your value, and show the path towards working with you clearly.
I’ve been helping million- and billion-dollar companies do exactly that for 15 years. Let me help you, too.
Your business deserves an A-lister copywriter
"There's always that voice that says, "But I can do this myself, right?" Not only do I lack Susan's amazing skill, the page would have taken many, many extra hours. This was a fantastic investment, giving me back both time and peace of mind."
Jane Carter, Coach
"After a few poor past experiences with copywriters, it was a refreshing change to work with Susan. It was fun, easy, and efficient. I’ll be back!"
Dan Arnold, False Grip